T-MOBILE

BATTLE OF E3

Experiential

T-Mobile’s G2x phone was made for gamers looking to shoot-em-up on the go. We targeted them by creating a contest to send two to the mecca of gaming conventions.

To enter they had to submit a 15 second video explaining why they should go to E3. Then the entries were randomly paired in one-on-one showdowns voted on by the Facebook community. The two finalists took over the E3 floor conducting interviews, causing some mischief and showing off the G2x. One winner even proposed to his girlfriend on camera (you can't buy that kind of publicity). A central hub on Facebook kept track of their adventures through videos, photos and tweets.

There’s a great study below. The guy doing the VO sounds drunk but whatever.