I live by the principles of your average big kid obsessed with white sneakers: Stay curious, have fun, never stop moving, be nice. This has followed me throughout my career, but I’ve used it to my advantage while still cultivating the qualities of a not too shabby creative leader.
It’s also helped shape my approach to advertising. Strategy is a good starting point for creative, but ultimately I find that instincts and emotions cut through the buzzwords and stats to capture consumer attention. Whether it be just a clever pop culture joke or elevating a digital platform for emerging communities, how advertising gives us the feels means the most to me. I also have major nurturing dad vibes and love to make everyone feel valued, empowered, and essentially like hot shit.
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