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I live by the principles of your average big kid obsessed with white sneakers: Stay curious, have fun, never stop moving, be nice. This has followed me throughout my career, but I’ve used it to my advantage while still cultivating the qualities of a not too shabby creative leader.
It’s also helped shape my approach to advertising. Strategy is an important starting point for creative, but I also find that instincts and emotions cut through the buzzwords and stats to capture consumer attention. Whether it be just a clever pop culture joke or elevating a digital platform for emerging communities, how advertising gives us the feels means the most to me. I also have major nurturing dad vibes and love to make everyone feel valued, empowered, and essentially like hot shit.
Please get in touch below if you need me or have any cookie recommendations. Yes of course, I have a resume.
And thanks for checking out my site.