SHADOW OF MORDOR
Warner Brothers Interactive wanted to promote the release of their video game Shadow of Mordor by touting its Nemesis System. It’s a unique feature that allows the Orcs—the game's notorious villains—to track and taunt you throughout the game. Our idea was to leverage the power and personality of the Orcs in the moment, and orchestrate a rowdy takeover in which the Orcs themselves took control of the Shadow of Mordor Twitter feed for two days to call out fans, celebrities and major brands with custom tweets and real-time content