Launching a magazine is a fuck ton of work in itself, but so is getting people to read it. So we built a bold 360 integrated campaign featuring video, banners, and billboards (including one in Times Square). INTO made a huge splash within the first six months:
-We received nearly 4 million unique visitors within the first month.
-We garnered over 10 million page views from visitors all over the world.
-After three months, we were in the top five most read LGBTQ publications.
Check the campaign highlights below. And if you need more proof of INTO's success, there's a nice case study video at the bottom.