google home

rice krispies

 
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Google Home: Rice Krispies

Kellogg's wanted to promote some simple recipes to decorate Rice Krispies Treats. But they wanted to create something that was family-friendly, interactive, and utilized Google Home, a fresh and evolving platform for brands. 

I took three RKT recipes - Santa Claus, a reindeer, and a Christmas tree - and built three imaginative voice-driven experiences around them. Enter Krispie Kitchen and join in a scavenger hunt, go for broke on a game show, or sing-along to a playful take of a classic carol. 

Learning about conversation design was a blast and "Deck the Trees" is my first official produced song. The final stories (aka skills) were met with high marks from kids and adults. If you have Google Home, just say "Hey Google, talk to Krispie Kitchen" or listen to the complete audio below. 

 
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