integrated media
beats
The Beats Pills could've been just another gang of spokestoons in a sea of animated product hawkers. Instead, we elevated them into pop culture mouthpieces who provided timely (and snarky) commentary on everything from music awards to the weather in Chicago.
This was a massive and ridiculously fun project, and I'm honored to have worked with so many talented people on it. Check the case study and other goodies below.
2014 Cannes Gold Lion - Best Use of Integrated Media
beats by dre case study
